Splash launches the ‘Love Splash’ perfume line

Synonymous with trendy and affordable fashion, Splash, Middle East’s high-street retailer steps foot into the lifestyle segment with the launch of its perfume line.

Titled ‘Love Splash’, the range consists of two variants namely Classic & Sport for both men and women. The perfume has been created exclusively for Splash by perfumer Sergio Momo from Italy bringing in the fashion element via packaging and design and ensuring quality and price levels are met via the scents produced.

The Splash perfume is made in Italy with no compromises on the oils and design and is currently priced at AED 100 for 100 ml bottles. The range is available across select Splash stores.

ABOUT ‘Love Splash’

Sport

The Sport variant is a long-lasting and exhilarant scent that’s a blend of Lemon, Bergamot and Orange Blossom and is perfect for active and sporty men. Sport Women is refreshing and an invigorating perfume with strong hints of Pink Pepper, Orange and Green Apple for the perfect citrus concoction.

Classic

For those who prefer something old-school and classy, the Classic range is what you’re looking for. Expect a crispy scent that’s feminine and oozes sensuality which is a mix of headnotes consisting of White Tea, Bergamot and tangy Tangerine. The men’s variant is a powerful fragrance without being overwhelming with hints of Bergamot, Elemi and Grapefruit as the headnotes.

Although we feel like the bottles look really basic and give away nothing about the scents, it seems like this can used as your daily perfume wear to work or perhaps something to pop into your hand bag or gym bag when you need an instant refresher.

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About Splash:

Headquartered in Dubai, Splash is Middle East’s largest fashion retailer and part of the Landmark Group, one of the biggest retail conglomerates in the Middle East, India and Africa. Founded in 1993 as a single brand store in Sharjah, Splash has grown to over 200 stores and 50 brand stores across 14 countries.

Over the years, Splash has received several significant industry accolades that include being awarded the “Superbrand” status 2014 which is fifth in a row for the brand along with a ‘Powerbrand’ status for 2013. Splash has also won the Dubai Lynx Awards in the Design category for the Splash 2014 calendar. Also listed in Forbes Arabia’s “Top 40 Arab Brands” list, Splash has also been awarded at the Grazia Style Awards 2010, as ‘Best place to Spend AED 500’. A winner of several marketing awards of great significance, Splash has also won the Most Admired Marketing Campaign at the Retail ME Awards 2011 along with the Most Admired Retailer award.

Available only in the UAE, the Splash collection is now available online at http://www.landmarkshops.com/splash

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