2B Or Not 2B

B&B attended the official launch of the latest fruity drink to hit the local market and might we say it’s unlike any other that we have seen or tasted in this region.

The launch was well attended and the audience got some great insight into the product from the Brand Ambassador, Nargis Fakhri and the Innovator of the product, Dr. Armin Breinl.

This unusual named multi-fruit functional fruit drink founded in Austria asserts that it is an innovative drink that causes ‘sensations’ – One of the main reasons we wanted to review this intriguing product!

The drink was developed keeping in mind the healthy spirit of fitness conscious population and the taste of consumers with the goal of improving the quality of life -Which is why this functional drink consists of purely natural ingredients without any added sugar unfolding a pleasant fresh and fruity taste.

The relaxing 2B RELAXED and the invigorating 2B ACTIVE contain high quality ingredients tried and tested over thousands of years are paired with scientific expertise to create a functional drink which can play a daily part in helping us establish a well-balanced lifestyle.

2B RELAXED contains a fruit mixture of pomegranate, banana, apricot, cranberry, and the amino acid L-Tryptophan - an essential amino acid that plays an important part in synthesizing serotonin, and is described as having the effect of a “natural antidepressant”.This innovative chill-out drink conjures up wellbeing from nature’s wonder-weapons, skillfully combined to form a healthy experience with a truly regenerating effect. Fresh and fruity, 2B Relaxed opens up chill-out zones for the mind, where we can let go of everyday stress and strain.

2B ACTIVE combines, among other ingredients, mango, passion fruit, guava, ginseng, and the amino acid L-Arginin. A healthy and sustainable energy boost is required to maintain the body’s optimal balance and this can be obtained with 2B ACTIVE, a natural combination of active ingredients with a well-being effect.

The best way we can describe 2B is that both the concoctions are like amped-up juice to satisfy those fizzy beverage yearnings. It is not a drink that can be loved at the first sip but probably one of those that grow on you knowing the beneficial health effects of it. Much like green tea, for those who haven’t tried it before often wonder how green tea lovers have it without condiments but they have developed a taste for it knowing its positive health effects.

We found 2B drinks to a mildly sweet, low-calorie, naturally flavored alternative if you’re trying to kick an artificial sweetener habit, or you want a sweet drink without the calories of a juice or soda. We personally didn’t love it enough to want to buy it, but a few of our friends said they would if they wanted something sweeter than flavored water.

Want to learn more about the product? Log on to their website here

Note: The multi-fruit functional drink 2B RELAXED was awarded the title "Top Innovation of ANUGA 2013" at the ANUGA 2013 in Cologne.

#foodforthought #drinkreview #2b